AYA The Art of Living
Bringing Cultural Change Through Art and Design
Ayah Al Bitar is a Saudi Arabian Product and Furniture Designer who studied at Parsons The New School for Design in New York City. Through her work, she merges Tradition and Modernity creating products that are a combination of the East and the West. Having been brought up in Saudi, Ayah was inspired by Saudi topics of women’s rights; she wanted to create a model for how design can trigger social change. Her designs focus on breaking cultural boundaries with their thought-provoking concepts.
“ I design to solve problems;
I design to create new problems;
I design to acknowledge,
and I design to communicate. ”
– Ayah Al Bitar –
Ayah Al Bitar founded AYA The Art of Living in September 2015; and launched her first collection of floor seating cushions early May 2016. The design house aims to create limited edition contemporary products and furniture pieces that emerge from the essence of creativity. It features designs fostering form and function as well as conceptual pieces relative to the Arab world. It emphasizes problem solving in an in-directional manner and provokes thought.